At CES 2024, Hisense is unveiling new products and presenting its brand vision while pushing the boundaries of display technology. In his keynote address, David Gold, President of Hisense Americas, emphasized that the company is “redefining everyday scenarios where screens are indispensable. We go beyond technology itself by integrating our solutions and expertise into endless possibilities for daily use.”
With a presence in over 160 countries through 66 overseas companies, 34 industrial parks, and 25 research and development centers, Hisense has experienced remarkable growth over the past decade. The company continues to leverage display technologies to support consumer needs, extending far beyond the home into various aspects of daily life—offices, classrooms, hospitals, stadiums, vehicles, and even augmented and virtual reality (AR/VR) environments.
During his keynote, David Gold reiterated Hisense’s commitment to enhancing user experiences in everyday scenarios: “Hisense is not just a display manufacturer. We create different user scenarios, and our commitment is to bring the world closer by integrating display technology into daily life—offering experiences that go beyond the screen and become part of the story you live.”
Hisense’s range of home appliances, connected through the smart platform ConnectLife and the VIDAA TV operating system, is reshaping how consumers interact with their homes. Whether through ULED X televisions or smart kitchen displays, Hisense Smart Home seamlessly connects technology with various usage scenarios to meet everyday consumer needs.
A Groundbreaking Concept to Enhance Home Entertainment
Hisense’s innovations in display technology are showcased through specific use cases and new technologies, particularly around revolutionary laser TV technology, premium ULED televisions, and the integration of the ConnectLife smart home platform with the VIDAA TV operating system.
The Hisense ULED series meets consumer demands for quality, performance, and value. Mini-LED technology has also been integrated across its premium TV lineup, redefining home entertainment by offering versatility for families. Additional products debuting at CES 2024 include Hisense’s new 8K Sonic Screen Laser TV, Ultra Black Screen TV, and TriChroma Laser Technology with Dynamic Light Steering.
Creating Experiences That Go Beyond Traditional Screens
David Gold illustrated the impact of display technology innovations by showcasing how Hisense’s innovative products enhance everyday user experiences.
Hisense’s B2B displays play a crucial role in professional and educational settings, where remote work and global connectivity are redefining collaboration—enabling seamless communication both in-person and remotely. In sports and entertainment, LED displays, video walls, and digital signage in stadiums bring fans and concertgoers closer to the action, ensuring they never miss a moment.
From medical imaging, where Hisense provides advanced and precise ultrasound technologies, to high-quality home TV displays, the company’s innovations bring key moments to life, fostering endless possibilities for connectivity and interaction.